Instagram - A Powerful Marketing Tool

By Geoff Bennetto Published Fri, March 3, 2017

When it first launched in October 2010, Instagram was a simple, though very likable, app with a little over 1 million users. Today it is one of the most successful apps in the world. Some might think that Instagram’s founders, Kevin Systrom and Mike Krieger are just two nerds with a lot of luck. Anyone could have thought of image sharing. But it isn’t just that.

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Topics: Instagram

The Week in Review - Top Inbound Marketing News for July 4, 2016

By Geoff Bennetto Published Mon, July 4, 2016

Welcome back to another Week in Review! It's time to dive into the top inbound marketing news from the past week that will help you take your marketing to the next level.

Bitly explains how Twitter just eliminated the 140 character limit, but not really. Duct Tape Marketing reveals how to craft a core message about your brand. Crazy Egg shares 8 tips for conversions that low traffic websites need to use. Finally, Digital Marketer interviews Frank Kern about how he is using Facebook Live to fill his funnel.

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Topics: Week in Review

Content Marketing - The Ultimate Framework [Infographic]

By Geoff Bennetto Published Wed, June 29, 2016

When it comes to content marketing, you may be playing this internal guessing game about what content you need to create so buyers start flooding your email inbox with orders.

You have a decision to make:

do you just create what you think they want?

or

do you create what data tells you they want?

If your plan is to go with the data, keep reading. If you chose the other answer keep reading anyway, your bottom line will thank you.

So, how do you create the right content for the right person at the right time?

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Topics: Infographics, Content Marketing

The Week in Review - Top Inbound Marketing News for May 30, 2016

By Geoff Bennetto Published Mon, May 30, 2016

Welcome back to another Week in Review! It's time to dive into the top inbound marketing news from the past week that will help you take your marketing to the next level.

HubSpot shows us how to design a homepage that will reduce your bounce rate and increase engagement (with 16 high performing examples). Social Media Examiner tells you how you should navigate Instagram's algorithm changes to reach their 400 Million users with ease. Social Media Today shares a little-known trick to use hashtags to seriously grow your following. Quick Sprout shows the seven types of email you need to keep your customers coming back for more every time you click send.

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Topics: Week in Review

Get Your Social Media Marketing Done In 30 Minutes [Infographic]

By Geoff Bennetto Published Wed, May 25, 2016

How much time do you spend on social media per day on your business? 10 minutes? Half an hour, one hour, two or more?

I know a lot of business owners that spend hours a day on social media. They say they are marketing but the only thing growing is their social posts, not their business.

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Topics: Social Media, Infographics