Social Media Marketing - An Effective Approach

By Marketing Ninjas Published Wed, August 24, 2011

social-media-marketing-effective-approachAccording to Wikipedia.com, social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.

Social media is a web-based platform that was designed to help friends better connect and interact with friends online. Social media is all about the interaction between people and provides a platform to allow people to share information about themselves. It's about building community, engagement and relationships with other people.


The most important thing that you need to understand about social media marketing is that it's a communication tool, not a sales tool. This is the number one mistake most businesses and entrepreneurs make. Most of them look at social media as a free marketing tool that they can broadcast their promotional messages to as often as they want to.

Buy my stuff, buy my stuff, buy my stuff! Sale, sale, sale! This is absolutely the wrong way to approach social media marketing and one of the quickest ways to upset people and have them tune you out.

Your primary objective with social media is to engage your audience or community and build relationships. This takes some effort and work. You have to keep in mind that building solid relationships with people online doesn't happen overnight. Relationships take time to build whether online or offline.

The most over-used analogy people use when talking about social media is to think of it as sort of an "online" cocktail party. We go there to meet and interact with people. I've never been really fond of that analogy for people looking to use social media for business.

I prefer to think of social media as a networking event. You shouldn’t treat networking online any differently than you would treat it offline. If you wouldn’t walk up to someone and blast them with a sales message offline, why would you do it to people online?

The reason people go online to various social media sites is to make new connections and new friends. As a business owner or entrepreneur, we rely heavily on creating new connections to help us grow and expand our businesses. This isn’t done by attempting to “sell” everyone we come across.

When making business connections, we usually look to give first. This proves to be the most effective approach. If we can help find a solution to someone else’s problem, if we can introduce them to someone that will help them grow their business, these are the types of activities that help us gain a level of trust and credibility with new connections.

The mentality you need to adopt to be truly successful with social media is one of giver’s gain. When we can help someone else get what they want, they feel a level of obligation to reciprocate. This is human nature at it’s core. Zig Ziglar once said “If you help enough other people get what they want first, you’ll get what you want.”

Remember when you’re on the social networks, take the time to develop rock solid relationships first. Find out how you can contribute to someone’s life or business. Be a go-giver rather than a go-getter. The result will impress you and you’ll find that your efforts will be much more effective.

Please comment below! What's your experience been? Do you agree with this approach?

Topics: Social Media, Internet Marketing, Blogging