Welcome back to another Week in Review! It's time to dive into the top inbound marketing news from the past week that will help you take your marketing to the next level.
MarketingProfs share the ten most common phrases in viral headlines. Duct Tape Marketing explains how content is no longer king. HubSpot gives you a solid action plan for when your website traffic drops. MOZ shares a case study on what running 300+ content marketing campaigns can teach you about earning links. Finally, SEO Smarty talks about how to word your CTA buttons to maximize conversions.
Ever wonder what words appear the most in viral content headlines? Well, This post has the data from over one million headlines. Find common trigrams (three-word phrases) that get a tonne of shares. Learn what headline types work for the different social networks. See why your high-performing Facebook headline likely won't move the needle on LinkedIn. There's great data in here. I took part in the webinar they are referencing and it was a real eye opener!
Are you pushing out your standard 500-word blog posts twice a week or every day? You could be killing your reputation with the search engines. This blog post has a lot of insightful information that you won't want to miss. The topic they cover is really valuable when it comes to your content getting shared and found by new readers. If you want to expand your reach, read this post.
Your website traffic fell off a cliff! What should you do? Read this post now and know what to do when it happens to you. Is it a Google algorithm change? Did you get a bunch of toxic backlinks (leaving comments on blog posts is bad for this)? This post covers a lot of areas that you likely won't think of so be sure to take a long look at it.
There is a science to getting backlinks. This post covers a lot of great information about how Fractl analyzed 300+ content marketing campaigns to see what got more backlinks. You will learn the four characteristics that were present in high linking campaigns (one came out of left field) and how to target your content topics (it's not what you think it is).
Your call-to-action (CTA) button can make or break your campaign. This post talks about what kind of phrases work well in CTAs, what to put near your CTAs, what to test and more! It is a really great post and you should read it and join in on the conversation that is going on in the comments.
And that's a wrap. Join us every Monday for the Week in Review where we bring you the top Inbound Marketing News! Have a great week.
Was this Week in Review helpful to your business? Which article did you enjoy reading the most and why? Let us know in the comments below!
About Geoff Bennetto
Geoff has a passion for business, sales, and marketing. He started his first business at the age of 17 and has continued to learn and grow since. He loves marketing because it allows him to use his skills to help business owners turn their dreams into a reality.