Welcome back to another Week in Review! It's time to dive into the top inbound marketing news from the past week that will help you take your marketing to the next level.
HubSpot shows us how to design a homepage that will reduce your bounce rate and increase engagement (with 16 high performing examples). Social Media Examiner tells you how you should navigate Instagram's algorithm changes to reach their 400 Million users with ease. Social Media Today shares a little-known trick to use hashtags to seriously grow your following. Quick Sprout shows the seven types of email you need to keep your customers coming back for more every time you click send.
Most of the time, your homepage is your first impression with a new visitor. If your site is not performing how you want, it may be time to look at your homepage. Not only does this post give you 16 great examples of homepages with a handy analysis, but they also cover basic design principles. This post is well worth the read.
If you haven't heard about the big Instagram change you can read about it here. If you have, this podcast episode will give you the roadmap you're looking for. You'll also learn about the great new features added to Instagram that people have been asking for for a long time. Listen to this episode and you'll be instantly glad you did.
Gaining a large following on Twitter can be a challenge. Thankfully Twitter chats are a fun and engaging way to quickly grow your following while engaging with your market directly. Not only do you get to see first hand what is on the mind of people in your market, you get to provide valuable content to help people directly. The better you are at it, the faster you can gain a lot of new followers!
Stop wondering what kind of email to send and use these seven email types that get Quick Sprout a $40 ROI for every $1 spent. Once you get your email open rates up to where you want them, you will want to keep climbing. Quick Sprout talks about emails like the "short value email" that have no pitch in them but give such an unexpected change it helps refresh your reader for your next promotion. These emails get a lot of shares too. If you want to keep your list engaged and buying, I highly recommend this article.
And that's a wrap. Join us every Monday for the Week in Review where we bring you the top Inbound Marketing News! Have a great week.
Was this Week in Review helpful to your business? Which article did you enjoy the most and why? Let us know in the comments below!
About Geoff Bennetto
Geoff has a passion for business, sales, and marketing. He started his first business at the age of 17 and has continued to learn and grow since. He loves marketing because it allows him to use his skills to help business owners turn their dreams into a reality.