When it comes to content marketing, you may be playing this internal guessing game about what content you need to create so buyers start flooding your email inbox with orders.
You have a decision to make:
do you just create what you think they want?
do you create what data tells you they want?
If your plan is to go with the data, keep reading. If you chose the other answer keep reading anyway, your bottom line will thank you.
So, how do you create the right content for the right person at the right time?