Content Marketing - The Ultimate Framework [Infographic]

By Geoff Bennetto Published Wed, June 29, 2016

When it comes to content marketing, you may be playing this internal guessing game about what content you need to create so buyers start flooding your email inbox with orders.

You have a decision to make:

do you just create what you think they want?

or

do you create what data tells you they want?

If your plan is to go with the data, keep reading. If you chose the other answer keep reading anyway, your bottom line will thank you.

So, how do you create the right content for the right person at the right time?

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Topics: Infographics, Content Marketing

Major Google Algorithm Updates Since 2013 [Infographic]

By Geoff Bennetto Published Wed, April 20, 2016

There have been many major Google algorithm updates since 2013. In fact, Google makes 500-600 changes to its search algorithm every year! Google has been working very hard making their search engine results more relevant for the user (you).

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Topics: Website Management, Infographics, SEO, Content Marketing

Content Creation - 17 Tips To Crush Your Competition [Infographic]

By Geoff Bennetto Published Wed, April 13, 2016

I'm really excited about our infographic this week - we're going to teach you 17 tips you can use in your content to create pieces that crush your competition's content.

Now that so many businesses are joining the content creation arena, it's getting harder to stand out. Fortunately, there are research firms that go out and find trends with content that converts, gets shared, has a high CTR and ranks better in the SERPs.

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Topics: Infographics, Content Marketing

Create Buyer Personas Using 4 Simple Steps [Infographic]

By Geoff Bennetto Published Wed, March 23, 2016

In this post, you're going to learn how to create buyer personas using four simple steps.

One of your first steps in creating any inbound marketing campaign is to create your buyer persona (or personas - whatever the case may be).

Creating your buyer persona is extremely important and should be given the proper amount of time and attention. You need to get this part right.

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Topics: Inbound Marketing, Sales, Content Marketing

Create Viral Content Using Data in 21 Easy Steps [Infographic]

By Geoff Bennetto Published Wed, March 9, 2016

When a piece of content goes viral it can mean a lot of buzz for your business.

Fortunately, there is a science and strategy to creating viral content.

Today we are going to go over that together.

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Topics: Email Marketing, Content Marketing, Copywriting