Email Open Rates - What 13 Billion Emails Told Us [Infographic]

By Geoff Bennetto Published Wed, April 6, 2016

Email marketing is constantly evolving. While the basic premise remains the same, you have to keep up with what your market wants.

With that in mind, we're bringing you this infographic.

Now, you're going to learn what analyzing 13 billion emails said about email market share and how people open their emails.

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Topics: Email Marketing, Data & Analytics, Infographics

97.9% Of Online Surveys FAIL Without These 4 Elements [Infographic]

By Geoff Bennetto Published Wed, March 30, 2016

In this post, you're going to learn the four key elements you need to have on your surveys.

Without them, you have a 97.9% chance of failing.

Surveys are a vital part of the delight stage of the inbound marketing methodology and for good reason...

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Topics: Data & Analytics, General Marketing, Infographics, Customer Service, Surveys

The Week in Review - Top Inbound Marketing News for June 1, 2015

By Casey Cleary Published Mon, June 1, 2015

Welcome back to another Week in Review! It's time to dive into the top inbound marketing news from the past week that will help you take your marketing to the next level. 

Our friends over at HubSpot share five ways for increasing your post visibility on Facebook. Social Media Examiner shows you how to grow your blog audience. Quick Sprout shares some insights on A/B testing and why you need to analyze data first. Finally, Heidi Cohen has some Pinterest tips for maximizing traffic.

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Topics: Data & Analytics, Blogging, Facebook, Pinterest, Week in Review

The Week in Review - Top Inbound Marketing News for May 25, 2015

By Casey Cleary Published Mon, May 25, 2015

Welcome back to another Week in Review! It's time to dive into the top inbound marketing news from the past week that will help you take your marketing to the next level. 

Our friends over at HubSpot show you how to create a customized social media crisis management plan for your business. Social Media Examiner has seven elements you need to have if you want a successful business blog. MarketingProfs shares 8 effective ways for improving your search engine rankings. Finally, KISSmetrics shows you how to obtain useful marketing data from Google Analytics.

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Topics: Data & Analytics, Social Media, SEO, Blogging, Week in Review

2014 Holiday Trends in Social Media [Infographic]

By Casey Cleary Published Thu, October 16, 2014

You may be thinking, "I haven't even picked out my costume for the company Halloween party yet! Why are you talking about 2014 holiday trends in social marketing already?"

It may seem a little early to be talking about the holiday season already, but this is the time for marketers to shine. They have planning to do in order to see another successful year of ecommerce and in-store sales like last year. This requires doing some serious research to see what other marketers are predicting so they know what to expect in regards to the latest social media marketing holiday trends. Thankfully, Offerpop has created the below infographic based on a survey they took, consisting of 120 professionals who shared their thoughts on the topic.

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Topics: Data & Analytics, Social Media, Infographics