Create Buyer Personas Using 4 Simple Steps [Infographic]

By Geoff Bennetto Published Wed, March 23, 2016

In this post, you're going to learn how to create buyer personas using four simple steps.

One of your first steps in creating any inbound marketing campaign is to create your buyer persona (or personas - whatever the case may be).

Creating your buyer persona is extremely important and should be given the proper amount of time and attention. You need to get this part right.

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Topics: Inbound Marketing, Sales, Content Marketing

Perfect Email Subject Lines in 6 Easy Steps [Infographic]

By Geoff Bennetto Published Wed, December 23, 2015

Email is such a crutial part of your inbound marketing toolbox. But the key to a great email is a perfect subject line. Your email subject line is what determines if your email gets opened or trashed. So follow the information in this infographic from Litmus and boost your email open rate today! 

Use these six easy steps for email subject lines that get higher open rates.

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Topics: Email Marketing, Infographics, Inbound Marketing

The Week in Review - Top Inbound Marketing News for December 14, 2015

By Casey Cleary Published Mon, December 14, 2015

Welcome back to another Week in Review! It's time to dive into the top inbound marketing news from the past week that will help you take your marketing to the next level.

The awesome team over at HubSpot has some interesting science-backed ideas for better writing. Social Media Examiner shows you how to build better target audiences for your Facebook Ads. Duct Tape Marketing has some important local SEO tips you'll want to follow in 2016. Finally, Quick Sprout shares some effective ways for finding better content ideas.

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Topics: Inbound Marketing, Week in Review

The Week in Review - Top Inbound Marketing News for December 7, 2015

By Casey Cleary Published Mon, December 7, 2015

Welcome back to another Week in Review! It's time to dive into the top inbound marketing news from the past week that will help you take your marketing to the next level.

Our friends over at HubSpot have some great tips for more productive brainstorming sessions in your business. Social Media Examiner shows you how to start retargeting your website visitors on Instagram. MarketingProfs has the customer relationship advice you need to better connect with distant customers. Finally, Quick Sprout shares the ultimate list of blogging tools to boost your blog's performance.

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Topics: Inbound Marketing, Week in Review

The Week in Review - Top Inbound Marketing News for November 30, 2015

By Casey Cleary Published Mon, November 30, 2015

Welcome back to another Week in Review! It's time to dive into the top inbound marketing news from the past week that will help you take your marketing to the next level.

Our friends over at HubSpot share some proven strategies for maintaining lead quality. Social Media Examiner shows you which competitor metrics you should be focusing on. Duct Tape Marketing has a list of the top five customer metrics to track. Finally, Heidi Cohen shares the three most important content marketing trends to watch out for in 2016.

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Topics: Inbound Marketing, Week in Review