Instagram - A Powerful Marketing Tool

By Geoff Bennetto Published Fri, March 3, 2017

When it first launched in October 2010, Instagram was a simple, though very likable, app with a little over 1 million users. Today it is one of the most successful apps in the world. Some might think that Instagram’s founders, Kevin Systrom and Mike Krieger are just two nerds with a lot of luck. Anyone could have thought of image sharing. But it isn’t just that.

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Topics: Instagram

Instagram Algorithm Update Is Good News For Business

By Geoff Bennetto Published Thu, March 31, 2016

The MASSIVE algorithm change that's coming to Instagram, whether you like it or not, is not as bad as it sounds.

Here's why.

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Topics: Social Media, Instagram

Advertising on Instagram: A Better ROI Than Facebook? [Infographic]

By Casey Cleary Published Wed, January 6, 2016

Facebook has long been the king of social media marketing and advertising for marketers. Its user base is the largest of all social networks, and all you have to do is browse through your news feed to see how many ads are shown to you on a daily basis (hint: it's a lot). How many users aren't shown your updates, though? Facebook holds the key to who sees what, and when. Luckily there's another, royally effective social platform in the marketing monarchy - Facebook's younger brother, Instagram. His advertising opportunities are really heating up, too.

In the selfstartr infographic below, you'll see why you need to start using the bountiful, largely unchartered waters of Instagram as part of your marketing strategy. The facts are there, and so are the highly-engaged users. What are you waiting for? Brand growth, new customers, and more revenue await.

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Topics: Infographics, Instagram

The Week in Review - Top Inbound Marketing News for July 27, 2015

By Casey Cleary Published Mon, July 27, 2015

Welcome back to another Week in Review! It's time to dive into the top inbound marketing news from the past week that will help you take your marketing to the next level. 

Our friends over at HubSpot have some great advice on how to add more people to your email list. Social Media Examiner shares some Instagram marketing tips from​ the pros. Duct Tape Marketing shows you the five mobile web usability rules you need to follow. Finally, Kissmetrics has some advice for optimizing your site for each stage in the buyer's journey

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Topics: Website Management, Week in Review, Instagram

Instagram for Business: How to Get Your Brand Started [Infographic]

By Casey Cleary Published Wed, April 8, 2015

Instagram is a phenomenal platform for brand storytelling and customer engagement. There are over 300 million monthly active users, 30 billion photos shared and counting, 2.5 billion likes daily, and 70 million photos posted per day. 67% of the worlds biggest brands now use Instagram. What are you waiting for? 

The Wyzowl infographic below is the ultimate guide of Instagram for Business. If you want to do social media the right way, it's important to see what works. Follow these steps and take your brand to the next level on this engaging and photogenic social platform!

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Topics: Social Media, Infographics, Instagram