How to Design a Sales Process that Supports the Buyer’s Journey

By Caroline Stewart Published Thu, April 7, 2016

What is the problem?

Sales has changed. The old way of doing things just isn’t cutting it anymore.

Buyers have more information at the click of their fingertips than ever before and are using this buying power to make educated choices on their own and in their own time. These savvy buyers know what they want and aren’t a fan of being sold to.  

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Topics: Sales

Create Buyer Personas Using 4 Simple Steps [Infographic]

By Geoff Bennetto Published Wed, March 23, 2016

In this post, you're going to learn how to create buyer personas using four simple steps.

One of your first steps in creating any inbound marketing campaign is to create your buyer persona (or personas - whatever the case may be).

Creating your buyer persona is extremely important and should be given the proper amount of time and attention. You need to get this part right.

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Topics: Inbound Marketing, Sales, Content Marketing

How to Write a Value Proposition that Sells [Infographic]

By Casey Cleary Published Wed, August 12, 2015

What is your business' value proposition? Do you have one? Telling prospects about the value you can provide with your products is the best way to convert them into customers. When you create a high perceived value of benefits that outweigh the costs, your prospects will want what you have to offer.

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Topics: Infographics, Sales

How to Find Hidden Sales Opportunities Within Your Network [Infographic]

By Casey Cleary Published Wed, June 3, 2015

Are you looking for more qualified sales leads to convert into business and sales growth? Sometimes, you may have untapped sales opportunities sitting right in front of you and you won't know unless you ask. It's time to put your networking skills to the test. Look within your network of family, friends, and business connections. Here, you already have existing and comfortable relationships and there is the possibility they may be interested in what you have to offer. 

In the Salesforce Canada infographic below, you'll learn about which questions to ask your network in order to see if they are qualified sales leads, how to position yourself as the best choice available to these leads, and the five ways to uncover hidden sales opportunities within your network.

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Topics: Infographics, Sales

11 Networking Tips for Growing Your Business [Infographic]

By Casey Cleary Published Wed, May 27, 2015

Do you know how to effectively network? Having a proven networking strategy in place will help you build your list of contacts and keep your business moving in the right direction. Networking opens up new opportunities and is a vital element of any business' sales strategy. 

In the  Business Insider ​ infographic below, you will find 11 proven networking tips for becoming a sales pro:
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Topics: Infographics, Sales