Marketing Automation - Your Handy Thesaurus [Infographic]

By Geoff Bennetto Published Wed, April 27, 2016

Having trouble figuring out what exactly your fancy new marketing automation software is talking about? Don't worry, tech companies actually hire people to develop confusing new terms for a standard feature, so they appear to be huge innovators in the industry...

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Topics: General Marketing, Infographics, Technology

The Week in Review - Top Inbound Marketing News for April 27, 2015

By Casey Cleary Published Mon, April 27, 2015

Welcome back to another Week in Review! It's time to dive into the top inbound marketing news from the past week that will help you take your marketing to the next level. 

Our friends over at HubSpot show you how to reach customers who are unaware they have a need for you. Social Media Examiner has a great resource on how to use LinkedIn and SlideShare to increase your SEO. MarketingProfs talks about some important areas your website needs to have in order to be mobile-friendly for Google's algorithm update. And Heidi Cohen has some great ideas to help you fill your content marketing calendar.

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Topics: SEO, Technology, Week in Review, Content Marketing

Why the Like-Gate Ban from Facebook is a Good Thing

By Sereena Schneider Published Fri, November 7, 2014

It's happened. You knew it was coming. The Like-Gate Ban. As of November 5, 2014, the policy is now in effect. No longer can you require a user to Like your page to gain access to contests, content, apps or anything else. And you know what? I'm a big fan of this change. At Marketing Ninjas we've always said that the quality of your fans is much more important the quantity of your fans.

Here's the thing: Facebook did this because they want people (A.K.A. your fans) to like your page because, well, they like you (and your company and your brand). Not because they like the contest you happen to be running. 

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Topics: Technology, Facebook

Here's What You Need to Know About Mobile Ads [Infographic]

By Casey Cleary Published Wed, August 27, 2014

There's a new star in town. He's flexible, you can track who sees him and what buttons they like to push. He doesn't mind, in fact that's what he's employed to do. You can view him on a variety of devices with ease and count on him to get your message out to the masses with precision. This mysterious marketing genius goes by the name of Mobile Ads.

The move towards mobile ads makes sense in our increasingly social world. It seems like almost everyone has a smartphone and are connected to multiple social networks on a daily basis. Unlike the traditional marketing mediums where you place an expensive T.V. or newspaper ad and have no way of knowing how many people truly see it or what demographic they are a part of, mobile ads can be programmed to keep track of a number of useful statistics. That's the beauty of mobile ads; It's all in the details. 

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Topics: Technology, Inbound Marketing

"Addictive" Smartphone Statistics [Infographic]

By Casey Cleary Published Wed, July 16, 2014

How many of you would be lost without your smartphone? Could you function without the convenience of 24/7 access to all of your mobile interests? The smartphone statistics on this infographic from OnlineColleges sum up the state of our smartphone savvy world with some not-so-surprising results.

Smartphone users were surveyed and 65% said "I can't live without my phone!". That statement seems like a bit of an exaggeration, but with society's increasing dependance on social media and their phones becoming social safety blankets, I can see how heavy users would feel completely lost. The numbers don't lie. More than half of iPhone users use their phone in social settings and some may argue that this "addiction" is suppressing normal social skills. This behaviour is being exposed to the next generation of tech-crazed kids, furthering the problem. As much as smartphones may be turning people into phone zombies, they aren't all bad.

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Topics: Social Media, Infographics, Technology