Social Customer Service on Twitter: How the Big Brands Match Up

By Casey Cleary Published Thu, July 24, 2014

Now that so many big brands have taken to social media, you'd think that they would be more accessible to their customers than ever. If you have a question or concern about their product, you just shoot them a tweet. Problem solved. Most companies start with good intentions and see Twitter as another useful tool to further build their brandThey can gauge customer feedback in real time and respond right away. Customers feel valued and appreciate the time a brand takes to address their specific message. 

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Topics: Social Media, Infographics, Twitter