Marketing ideas for home builders

New Home Marketer Blog

The latest in new home builder marketing and sales ideas.

Blog Feature

Email Marketing

Your Email Marketing Dictionary: 30 Terms You Should Know

By: Lenka Vales

Is your email CASL-compliant? Did you remember your HTML tags? Running a successful email marketing campaign isn’t as easy as pressing send. There’s a lot of terms you'll want to familiarize yourself with.

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Content Marketing

7 Tips to Take Your Home Builder Blogging to the Next Level

By: Mark Jowett

Your home builder marketing is all in place, your blog is set up up and running, but you get the feeling it could be performing even better. New home construction is a highly competitive industry, and you’ll need to have everything working at 100% if you want to gain that crucial edge on your competitors.

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Mapping The Home Buying Journey

Updated for 2019! Discover how to 10X your sales funnel, gain massive awareness for your organization, and stay ahead of your competition. Subscribe to the New Home Marketer blog and download your free copy now!

Blog Feature

Lead Generation

Funnel Basics for New Home Marketers: Bottom of the Funnel (BOFU)

By: Casey Cleary

Once your valuable leads reach the bottom of the funnel (BOFU), do you have a plan in place for closing them into new home sales? This is your time to shine as a new home marketer using the following funnel basics to prove your worth as you build up the bottom line and increase revenue for your company.

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Strategy

Bounce Rate: What is It and How to Reduce It

By: Sereena Schneider

The term "bounce rate" can be a confusing one for many people. Is it something you should keep a close eye on, or one of those vanity metrics that don't matter that much?

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Blog Feature

Social Media

Why the New Instagram Updates Are Good News for Home Builders

By: Casey Cleary

There have been a few major changes to Instagram's algorithm in recent years, and more new features continue to be announced. These new changes are meant to further increase engagement amongst users and brands, and it's working well so far.

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Mapping The Home Buying Journey

Updated for 2019! Discover how to 10X your sales funnel, gain massive awareness for your organization, and stay ahead of your competition. Subscribe to the New Home Marketer blog and download your free copy now!