Marketing ideas for home builders

New Home Marketer Blog

The latest in new home builder marketing and sales ideas.

Blog Feature

Content Marketing | Lead Generation | Sales

6 Ways to Drive More Qualified Leads to Your Showhomes

By: Amanda Williams
May 25th, 2018

It’s no secret that home builder marketing relies on leads. It’s through lead generation that you’re able to connect with prospects, try to convince them to visit any one of your showhomes, and then try to warm them up to the idea of buying. It’s also no secret that if not done correctly, this is time-consuming and costly, with no way to calculate your return on investment. 

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Analytics & Data | Search Engine Optimization | Strategy

The Sub-domain Versus Sub-directory Debate

By: Jeff Schneider
May 22nd, 2018

The great debate... Is a sub-domain or a sub-directory (also called sub-folders) file structure best for your blog? This debate has been going on for years and years. Experts on both sides have conducted tests and research and written blogs and research posts about their findings.

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Navigating The Home Buyer’s Journey

Discover how to attract home buyers at any stage of their home buying journey and draw them out to your show homes. Subscribe to the New Home Marketer blog and download your free copy now!

Blog Feature

Inbound Marketing | Content Marketing | Strategy

What Does a Modern Home Builder Marketing Strategy Actually Look Like?

By: Daryan Train
May 18th, 2018

Many home builders across the country still don't have a foundational, long-term marketing strategy to operate by. Not only does this make it hard to understand the impact marketing is having on revenue, it makes it even harder to see how each campaign fits into the bigger picture. But with the right strategy in place, your marketing efforts become a consistent and reliable source of generating leads for your salespeople. So what does a modern home builder marketing strategy actually look like? You'll learn that and more in this article.

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Blog Feature

Inbound Marketing | Strategy | Sales

Inbound Marketing: The Next Big Thing in Home Builder Marketing

By: Daryan Train
May 15th, 2018

If you’re already marketing online, you might be using tactics like blogging, sharing posts on social media, or even running Pay-Per-Click ads. While this can be called digital marketing, it’s not inbound marketing.  And inbound marketing, my friends, is the next big thing in home builder marketing. 

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Blog Feature

Strategy | Lead Generation | Sales

Money Grows on Leads: How to Increase Your Bottom Line

By: Casey Cleary
May 11th, 2018

As you already know, building homes is a numbers game. We're always pushing to sell more, increase the bottom line, and be more profitable. As a savvy VP or Executive, you're looking for ways to continue boosting your revenue. In this article, we share six strategies to help prop up your bottom line.

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Navigating The Home Buyer’s Journey

Discover how to attract home buyers at any stage of their home buying journey and draw them out to your show homes. Subscribe to the New Home Marketer blog and download your free copy now!