12 Tips to Increase Engagement on Twitter [Infographic] Blog Feature
Casey Cleary

By: Casey Cleary

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12 Tips to Increase Engagement on Twitter [Infographic]

Social Media

Are you getting the engagement you want on Twitter? Want to know how to get more retweets on your updates? Market Domination Media has created the below infographic for HubSpot and it has 12 tips you can use to increase engagement on Twitter and build your brand as a trusted source of valuable industry information. 

How to Increase Engagement on Twitter

To actually grow your business on Twitter, it's not enough to merely tweet for the sake of tweeting - you've also got to measure your efforts and analyze them to see your performance. That's how you find out if you're doing social media right. The copy you choose in your social updates has a major influence on the amount of engagement they get. Here are the 12 Twitter Engagement Tips you should be following:

1. Alternate between "title tweets" and "copy tweets."

According to HubSpot, "the average number of clicks per tweet with tweet copy was 98 clicks, and the average amount of clicks per tweet with a title was 110 clicks in June 2014."

2. Include shortened links to drive engagement.

Link clicks account for 92% of all user interaction with Tweets. So make sure you are using them if you want to boost your engagement.

3. Use attention-grabbing images in your tweets.

Tweets with images receive 18% more clickthroughs, 89% more favourites, and 150% more retweets.

4. Want retweets? Ask for them!

If you ask your followers to retweet content, they'll be more likely to. 12 times more likely to be exact. Make sure to spell out "retweet" too. Typing "RT" is less than half as effective.

5. Use actionable words like "Download."

According to Twitter, using actionable words like "download" will increase your clicks by an average of 13%.

6. Recycle your tweets.

As long as you leave enough time between the same tweets, it won't be noticeable and you'll receive similar levels of engagement.

7. Tweet about... Twitter!

Posting tweets about Twitter or other social media topics generally receive more clicks. If you can relate it to your business and feel it's useful information to pass on, tweet about it.

8. Don't worry about having too few followers.

It takes time to build a large list of followers, but you'll get there if you keep tweeting out click-worthy updates.

9. Want retweets? Schedule tweets for late at night.

Do you know the best times to post on social media? The best time of day to post if you want retweets is between 10pm and 11pm EST.

10. Be responsive - your customers expect it.

According to Lithium, "53% of users who tweet at a brand expect a response within the hour. The percentage increases to 72% for those with a complaint."

11. Tweet statistics to expand reach, but not to get more clicks.

If you want to get your tweets retweeted more often, try adding valuable statistical data within the copy.

12. Use Twitter to convert more visitors into leads.

As HubSpot writes, "clearly stated offers received 18% more clicks and 29.8% more retweets than the tweets with a more ambiguous copy."

There you have it. Now you're ready to drive more engagement with your tweets, resulting in more traffic to your website and the potential of new leads to add to your marketing funnel.

12 Tips to Increase Engagement on Twitter Infographic image

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Was this infographic helpful to your business? Which Twitter Engagement Tips do you already follow? Let us know in the comments below!

Photo credits: birds 
 

About Casey Cleary

Casey is passionate about marketing and using his skills to plan, implement, and run social media campaigns. He also creates and promotes content and plans digital strategies. He loves split testing and tweaking programs for maximum conversions! Also... #GoOilers!

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