Is your content falling short of of expectations? Do you wish there was a way you could jumpstart website traffic, lead generation and sales without making any major changes to your inbound marketing strategy? A detailed content creation strategy for written, social media and video content will help you do that.
The awesome team over at QuickSprout has created the insightful infographic below on these three content creation strategies, providing you with valuable tips and statistics to be mindful of so you can maximize their success.
Get to Know Your Content Creation Strategies
If you want to achieve your marketing goals and objectives, it's a good idea to first understand the different kinds of content creation and how to best implement them. Content is the fuel to your marketing machine. Give your business the premium grade it deserves.
Written Content Creation
Use bullet points for easy to read content
Keep content short, sweet and to the point
Add images and videos (articles with images have 94% more views)
Evoke emotions awe, laughter, and amusement
The stats are written on the walls...
Did you know that 90% of the information that comes to the brain is visual?
46% of people say a website's design is the #1 criterion for discerning the credibility of the company.
Posts with videos attract three times more inbound links. Keep that link juice flowing!
Social Media Content Creation
Make sure URLs are short (use services such as Bit.ly)
Post where you know that your audience is hanging out and engaging
Post often, but don't make every social media post a link to a new blog or piece of content. Your business should have a social media strategyso you know what to post and when to share it.
Engage with your audience and other businesses within your industry.
Chirp! Chirp! Here are some social media stats to remember:
93% of the most engaging posts on Facebook are photos.
62% of the shared pictures are related to humour.
61% of the shared content is about something interesting.
Pictures are tweeted 361% more than videos.
Video Content Creation
Invest in HD quality videos and use high quality graphics in their production
Keep your video content under 2 minutes
Add a call-to-action at the end of your video
Add your logo to the intro and end of your video
Hit "Play" on these video stats:
50% of users watch business-related videos one time a week on YouTube.
64% of visitors that watch a video are more likely to buy a product on an e-commerce store.
80% of online visitors watch an entire video, while 20% will read content in its entirety.
YouTube is the #2 search engine in the world.
Did you find this infographic on content creation strategies helpful? Which statistic resonated with you the most? Let us know in the comments below!
Casey is passionate about marketing and using his skills to plan, implement, and run social media campaigns. He also creates and promotes content and plans digital strategies. He loves split testing and tweaking programs for maximum conversions! Also... #GoOilers!