How many of you would be lost without your smartphone? Could you function without the convenience of 24/7 access to all of your mobile interests? The smartphone statistics on this infographic from OnlineCollegessum up the state of our smartphone savvy world with some not-so-surprising results.
Smartphone users were surveyed and 65% said "I can't live without my phone!". That statement seems like a bit of an exaggeration, but with society's increasing dependance on social media and their phones becoming social safety blankets, I can see how heavy users would feel completely lost. The numbers don't lie. More than half of iPhone users use their phone in social settings and some may argue that this "addiction" is suppressing normal social skills. This behaviour is being exposed to the next generation of tech-crazed kids, furthering the problem. As much as smartphones may be turning people into phone zombies, they aren't all bad.
The introduction of the smartphone meant that other devices became virtually obsolete for the average user. With an iPhone, you have access to an iPod, camera and GPS all in one small but powerful device. Once you've added all of your favourite apps like Instagram to it, the home computer becomes a thing of the past too. The convenience factor plays a huge part in the popularity of smartphones because you can do practically everything a computer can do, wherever you may be. Top it off with some free wifi and you're in social media heaven. Marketers have taken note of these increasing mobile trends and are investing a lot of money into social media marketing.
Gone are the days of big, bulky cellphones that cost a small fortune - did you know that the first mobile phone cost $3,995? They're not just for the rich and powerful now. We've come a long way in the evolution of cellular devices to see just how smart they can be. For those of us that use our phones to study, they are helping us become smarter too. We are three times more likely to track our academic progress and will study for 40 minutes more each week. It's all about being "smart" with your smartphone!
Not surprisingly, there is a divide amongst the two smartphone powerhouses, Apple and Android, each with massively loyal customers. According to a study that was done, iPhone users are the happiest out of the bunch and have a more optimistic view of the future over Android users. Remember the BlackBerry? Their bleak future in the smartphone business is translated into their users feelings, with one third of BlackBerry users expecting something to go wrong if it can.
What did you think about this smartphone statistics infographic? Were you surprised by any of the findings? Let us know in the comments below!
About Casey Cleary
Casey is passionate about marketing and using his skills to plan, implement, and run social media campaigns. He also creates and promotes content and plans digital strategies. He loves split testing and tweaking programs for maximum conversions! Also... #GoOilers!