The Beginners' Guide to Online Advertising for Small Business [Infographic] Blog Feature
Marketing Ninjas

By: Marketing Ninjas

Print/Save as PDF

The Beginners' Guide to Online Advertising for Small Business [Infographic]

Strategy

Advertising online can be overwhelming, but it doesn't have to be. Thanks to the WhoIsHostingThis? infographic below, online advertising for small business makes sense again. Take this knowledge and use it to drive new traffic and customers to your website. 

The Basics

Before you can launch a campaign, you need to understand some of the most common terms used in the industry.

PPC (Pay Per Click)

Under this model, advertisers choose a maximum amount they are willing to pay each time a user clicks on their ad.

CPC (Cost Per Click) 

This refers to the cost of each click an advertiser pays once a user clicks on an ad in their PPC campaign

CPA (Cost Per Action)

What the advertisers pay when their ad click leads to action, such as a sale.

CPM (Cost Per Thousand)

The cost for 1,000 ad impressions (displays) - NOT clicks. The ad can be clicked 10 times or 400 times, but the cost will remain the same.

CTR (Cost Through Rate) 

A comparison of the number of people who view your ads, compared to the number of people who click your ads - expressed as a percentage.

Conversion Rate

Used to compare the total number of website visitors to the overall goal of the ad. For example, the goal could be paying customers, new users, or new subscribers.

Make sure to check out the infographic for more online advertising tips & tricks for small businesses!

The Beginners' Guide to Online Advertising for Small Business Infographic image

Click to download a free copy of 25 Website "Must Haves" for Driving Traffic, Leads & Sales now!

Was this infographic helpful to your business? What online advertising are you currently doing and how effective is it? Let us know in the comments below!

 

About Marketing Ninjas

Written with love from the team at Marketing Ninjas. We help home builders streamline their sales and marketing so they can generate more quality leads, sell more homes, and grow better.

  • Connect with Marketing Ninjas
$('.post-single--social-mobile ul').html($('.post-single--social ul').html()); $('.post-single--social-mobile ul').find('li:first-child').remove(); $('.post-single--social-mobile').find('li').css('width',(100/$('.post-single--social-mobile').find('li').length)+'%'); setTimeout(function(){ $(".post-single--social-mobile").addClass("mobile-slide"); }, 2000);
1

leadmagnetImageALT

Wait! Before you go, grab a FREE copy of:

Mapping The Home Buying Journey

Updated for 2019! Discover how to 10X your sales funnel, gain massive awareness for your organization, and stay ahead of your competition. Subscribe to the New Home Marketer blog and download your free copy now!