The Benefits of Blogging for Your Business [Infographic] Blog Feature
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The Benefits of Blogging for Your Business [Infographic]

Content Marketing | Strategy

Do you know about the benefits of blogging for your business? There are many tangible benefits of having an active blog with great content. A strong blogging strategy will help you attract more leads and customers. This is the fuel behind increased traffic and brand growth. Take a look at the Quick Sprout infographic below to learn just how effective a blog is for your bottom line.

The Benefits of Blogging for Your Business

Blogging has been identified as one of the best ways to attract new customers. 57% of companies with a blog have acquired a customer from it. If you're not already blogging for your business, you should be! It will help you move more visitors down the buyer's journey. The equation is simple - the more you blog, the more customers you'll attract.

Blogging is also one of the most effective ways to get more traffic:

  • Companies that blog have 80% more new visits. 
  • Blogging 16-20 times a month has earned businesses twice as much traffic.
  • Businesses with over 200 total blog post articles got 4.6 times more traffic than those with under 20 blog posts.
  • Social media, search engines, and email are the top-three traffic sources generated through blogging.
  • Blog posts are also shared and read across all devices - this is why responsive websites are so important.

Blogging not only gets you more traffic, but leads as well. In fact, many believe it is the best place for leads:

  • Small businesses with blogs generate 126% more leads.
  • Blogging 16 to 20 times in a 30-day period has earned B2B businesses nearly 3 times as many leads.
  • B2B marketers using blogs generate 67% more leads.

Blogging often times doesn't work for people because of poor execution. Follow these steps to make sure you can generate actual results:

  • Your priority is to provide value for your audience.
  • Go out of your way to create exceptional content, or else you just become noise.
  • Make sure you build an audience through social media and email lists.
  • Build consistent distribution channels. If you don't have an existing following, use resources such as industry forums and LinkedIn groups.

More Blogging Best Practices

  • Blogs that post daily have 5 times more traffic than those who post weekly or less.
  • Blogs have the highest traffic on Monday morning.
  • Posts published on Thursday get the most social shares.
  • 46% of people read blogs more than once a day.

The Benefits of Blogging for Your Business Infographic image

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About Marketing Ninjas

Written with love from the team at Marketing Ninjas. We help home builders streamline their sales and marketing so they can generate more quality leads, sell more homes, and grow better.

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