How Pacesetter Homes Achieved a 52.4% YOY Increase In Home Buyer Leads Blog Feature
Sereena Schneider

By: Sereena Schneider

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How Pacesetter Homes Achieved a 52.4% YOY Increase In Home Buyer Leads

Case Study

“Marketing Ninjas has taken us into the digital age with gusto. We are in full control of our data, allowing us to watch for trends and take effective, timely action to capture and nurture our leads at the most opportune time in the home buyer’s journey. Their depth of understanding of the inbound method of marketing and of Hubspot has enabled us to grow and flourish, and become a leader within our industry.”

— Jennifer Garman, Marketing Manager of Pacesetter Homes (Edmonton)

Pacesetter Homes is an Edmonton home builder, part of the Qualico Group of Companies, and was founded in 1998.  Pacesetter Homes offers both multi- and single-family homes in Edmonton and surrounding areas. Marketing Ninjas and Pacesetter Homes teamed up back in February 2013 and haven’t looked back.

Click here to download your free home builder's handbook for evaluating and hiring a marketing agency today!

The Dilemma

Pacesetter Homes wanted to move forward, and fully embrace digital marketing as a whole. However, they didn’t have much experience and prior to meeting with Marketing Ninjas, hadn’t even heard of inbound marketing.

As a result, the lead generation was basically non-existent and data collection was minimal at best. This meant reporting and analytics fell by the wayside.

Enter Marketing Ninjas.

Then to Now

Historically, one of the biggest issues Pacesetter Homes had was with traffic. The chart below shows the comparison between 2013 to 2014.

Taking into account the seasonal trends, website traffic increased steadily throughout the first year, and has continued that way since.

How Pacesetter Homes Achieved a 52.4% YOY Increase In Home Buyer Leads Traffic Chart ImageWhat Was Done

Working as an extension of the current marketing team at Pacesetter Homes, Marketing Ninjas outlined and implemented marketing processes, specifically introducing Inbound Marketing, to work in conjunction with other marketing efforts.

The Plan:

  • An average of 8 blog posts per month
  • Email marketing tactics including a bi-weekly newsletter, additional promotional content, and contact and list segmentation and management
  • Social media posting and boosting through multiple platforms
  • Campaigns for events and time-sensitive promotions (on an as-needed basis)
  • One new premium content piece per month

The Results

How Pacesetter Homes Achieved a 52.4% YOY Increase In Home Buyer Leads Results Image

*Required Legal Disclaimer: Results not typical. Results may vary.

Originally published June 18, 2019

Click here to download your free home builder's handbook for evaluating and hiring a marketing agency today!

 

About Sereena Schneider

As the Director of Client Care, Sereena works hard to ensure all of our clients are happy. This means she has a hand in everything: content planning, resource allocation, team development, data analysis - the list goes on! But she still loves to sit down and write.

  • Connect with Sereena Schneider
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