In today’s business world it is quickly becoming imperative that your business develop a strong presence online. More and more people reach to the internet first when they are looking for information of any kind.
Whether it is goods or services, if you cannot reach your prospects through the internet then you are not reaching your prospects. This rarely can be done without a good Edmonton SEO company on your side.
Many companies decide to make a website in order to find a foothold in the internet. However, to many business owners’ dismay, developing an online presence is not as simple as they would like. You can’t just create a webpage and expect things to simply work out. People don’t simply turn to the internet for information, they turn to the search engines, and when they turn to search engines they usually go to Google.
If you want to build your online presence you need to get your web page ranked in Google. However getting your site to rank in Google is no easy task, and many business owners are finding out the hard way that getting a site to rank in Google is literally a full-time job.
Unless you have a lot of time and are a computer expert you stand next to no chance of getting your website to rank. The obstacles of SEO (Search Engine Optimization) are best left to experts. You can find local SEO Experts who will happily get your site ranked in Google by Googling the following terms: “Your town/area SEO”.
For example, if you lived in Edmonton, Alberta you would Google Edmonton SEO.
But that's not all. You could also Google terms like:
- Edmonton search engine optimization service
- Edmonton small business seo
- Edmonton SEO company
- Edmonton search engine optimization ranking
- Edmonton search engine optimizing
- Edmonton SEO
There are several courses of action that these experts could take in ranking your site. However, if you’re looking to get expert help you should have the following information ready for them.
- An overview of what your business does
- Target audience, this means location, age, sex, etc
- Any efforts already made to create a web presence
- The keywords you want your site to show up on.
I want to explain that last one a bit. If you are in the plumbing business, you would want your website to show up when people typed in “plumbing, your area”. You wouldn’t care if your website showed up when people typed in “Trumpet Lessons” or “Monkey Break-Dancing”, you want your site to show up when people type in keywords that are related to your industry.
A common mistake that business owners make is the assumption that all keywords are created equally. Some keywords are much harder to rank than others. For example “golf” would be a very hard keyword to rank for; however the keyword “Golf Lessons Edmonton” would be much easier to rank for.
This matters to you for the following reasons:
- Typically the more targeted the keyword the better response you get from your prospects.
- The harder the keyword the more expensive it will cost you.
- The harder the keyword the longer it will take for your site to rank. With some keywords, it may take up to several months.
Getting ranked in Google may cost several thousands of dollars. However, you may get a bargain or perhaps your keywords are easy (for an expert) to rank in. You won't know though until they do the research and give you an idea of what it's going to cost.
Photo credits: SEO
