How to Segment Your Email List for Maximum ROI [Infographic] Blog Feature
Casey Cleary

By: Casey Cleary

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How to Segment Your Email List for Maximum ROI [Infographic]

Email Marketing

Are you achieving the email marketing results you want? If you feel like your list has gone stale, don't worry. Email on Acid has created the awesome infographic below to help you better segment your email list for maximum ROI.

You'll be able to get your emails in front of the right people, at the right time, resulting in more revenue for your business.

8 Ways to Segment Your Email List

The key to a successful email list is knowing who your subscribers are and what they want. By segmenting them into groups based on certain factors, you're then able to send them the right message. Your subscribers will be more likely to open an email that connects with them at a deeper level. 

Here are the the eight areas of email segmenting you should be focusing on for a more effective email marketing strategy

Demographics

By gathering basic information like age or gender when someone opts into your list, you can segment and target your marketing efforts based on demographics.

Survey Results

With your opt-in box, less is more. Leverage a survey as a way to gather all that meaty information about your subscribers so you can segment based off of their interests, emotions and needs. This tactic is especially helpful if you offer multiple products or services.

Sending Frequency

It's tough trying to find the perfect sending frequency for your audience. Let your reader tell you when you should reach out so both parties win.

Geolocation

Knowing where your contacts live can be seriously powerful information and as easy to gather by adding a postal or zip code to your purchase or opt-in forms. A great way to utilize their geographic location would be by localizing subject lines.

Weather Patterns

This takes segmenting by geolocation to the next level. By leveraging weather-based email triggers, you can automatically select and deploy emails via your ESP to subscribers who live in an area that matches a campaign's weather logic.

Purchase Cycle

Where someone is in the sales funnel is critical in determining how and what you're messaging them. To make a more laser focused segmentation strategy for your prospect, you need to see how far they've gotten in the buyer's journey by tracking their digital behaviour.

Past Purchases

By knowing what someone has purchased  in the past, you can use that information to send them emails catered to what interests them. This will lead to more purchases and a longer lifetime value of a subscriber.

Email Activity

By tracking past opens, forwards and clicks, you can see who your engaged (and not so engaged) consumers are. Then send unique incentive offers to reel em' back in!

How to Segment Your Email List for Maximum ROI Infographic image

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Was this article on How to Segment Your Email List helpful to your business? Are you already segmenting your list? Let us know in the comments below!

Photo credits: e-mail
 

About Casey Cleary

Casey is passionate about marketing and using his skills to plan, implement, and run social media campaigns. He also creates and promotes content and plans digital strategies. He loves split testing and tweaking programs for maximum conversions! Also... #GoOilers!

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