How to Optimize Your Web Page for Search Engines [Infographic] Blog Feature
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How to Optimize Your Web Page for Search Engines [Infographic]

Search Engine Optimization

Do you want to increase your search engine visibility and have your target audience be able find your content with ease? The best way to do this is knowing how to optimize your web page for search engines.

Each piece of content you create and publish on your blog should follow the guidelines shown in the QuickSprout infographic below.

How to Optimize Your Web Page for Search Engines

The success of your content marketing strategy involves much more than just keeping your reader's attention. First, they need to be able to discover the valuable content you've created. These 9 Web Page SEO tips will get your content ranked higher and shown to more users who are searching for information that's relevant to your business:

1. Use SEO-Friendly URL extensions

The first 3-5 words in a URL are given more weight. This should be where your keywords are. Abbreviate your key phrase when possible so your extension isn't too long.

2. Create an Optimized Title

Keep your title tag under 55 characters. Google displays the first 50-60 characters of a title or as many characters as will fit into a 512-pixel display. Also, don't forget to mention the target keyword in your title and wrap it in an H1 tag within your post.

3. Use Visual Media

Having an assortment of pictures, videos and gifs on your blog posts will help reduce the bounce rate and increase the time visitors spend on your site. Visual media will also help you boost the user-interaction signals that Google has been paying more attention to.

4. Link to Authority Websites

Outbound links to related pages is a relevancy signal that helps Google figure out what your page's topic is about. It also shows Google that your page is a hub of quality information. As a general rule, make sure that any outbound links you add to your pages are set to no-follow.

5. Drop Your Keyword Term in the First 100 Words

According to Moz, your keyword should appear in the first 100-150 worlds of the article.

6. Use Related Keywords

Google has a technology called LSI, which is like a thesaurus, and they analyze the meanings of different keywords on a page to determine a page's relevancy.

7. Optimize the Image File Name and ALT Tags

If you have original images, you need to optimize image file name and ALT tags by including your targeted keywords.

8. Optimize Your Page for Social Sharing

By adding social sharing buttons, you will indirectly improve your chance of receiving inbound links. This strategy has proven to be an effective way to use social media for business.

9. Create Content With a Higher Word Count

Pages that ranked on the first page of Google have a word count above 2,000 words. Of course the optimal word count will vary by industry, but it's a good idea to keep your articles on the longer side. 

How to Optimize Your Web Page for Search Engines image

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Did you find the information on how to optimize your web pages for SEO helpful for your business? Let us know in the comments below!

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Written with love from the team at Marketing Ninjas. We help home builders streamline their sales and marketing so they can generate more quality leads, sell more homes, and grow better.

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