Have you been noticing a decline in the number of visitors to your show homes? You know there are people in the market for new homes – so where is everyone?!  They are searching elsewhere. And we don’t mean they’re looking at other show homes; they haven’t even left their own house. Their new home search has started online.  In this article, we're going to profile the modern home buyer. You'll discover how the way they shop for homes has changed and how to adapt to their new buying habits. 

There are a TON of marketing tools out there. So how do you figure out which ones are best for you as a new home marketer? You need to take into account the different roles these tools will play in your organization and find the best from there. Sounds like a lot of work... Good thing we've done a lot of that background checking for you already!

Getting the most value for your marketing dollars is a top priority for new home marketers. The challenge is knowing which areas to invest in for the best results, and how much.  That's why you're here - to find a better way to spend your new home marketing budget. Once you shift your mindset and your budget to the measurable, sales-generating power of digital advertising, you'll be ready to take over your local market.

Competition is fierce in the home-building industry. Every business is trying to launch the next best thing in terms of promotions, models, well... basically everything.  So what can you do to keep on "winning" and turn a little healthy competition into an even bigger bottom line? We've got the details on how you can monitor what other builders are doing online and how you can use this information to stay ahead of the game.

Have you ever wondered what it would take to build the ultimate marketing dream team for your home building business? A team comprised of specialists in their field, all working together cohesively? A team that would effectively and consistently deploy marketing strategies that generate more showhome traffic, leads and sales? Read on to discover what the perfect home builder marketing team looks like.