Pinterest for Business: How to Double Your Followers [Infographic] Blog Feature
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Pinterest for Business: How to Double Your Followers [Infographic]

Social Media

Have you wondered what all the fuss is regarding Pinterest and why so many brands are using it? Do you want to see your traffic increase and see your leads and sales numbers increase with ease? You've come to the right place.

The folks over at WhoIsHostingThis have created a valuable resource to explain the phenomenon behind Pinterest, why it's such a successful social platform for businesses, and the steps your business can take to watch your list of followers soar and track the impressive results for yourselves.

Pinterest for Business

This popular and high-performing social media platform has more than 25 million users. Yes, it may pale in comparison to the number of users Twitter and Facebook has, but Pinterest's purchasing influence is off the charts. In the United States alone, 47% of online shoppers have made purchases based on recommendations from Pinterest. 

Businesses are adding Pinterest to their social media strategy because of the high amount of engagement and real monetary value their posts have. One Pinterest pin generates an average of 78 cents on ecommerce sites and that number has jumped 25% since 2012. For a free social sharing platform, that's pretty awesome.

More overall activity on posts and an average of 10 repins per post spells out a formula for success as long as you're getting the most out of your profile. This is why there are Pinterest marketing metrics that allow you to keep track of your success and find out which areas need improvement.

Keys to Pinterest Success

The most important thing you should be doing to build your brand on Pinterest is sharing other content and pinning them to your boards. This is the basis of Pinterest and why it's so successful. When you repin other content, users will be able to see who you are and check out your boards. Sharing content related to your brand is important because people are more likely to follow you if you have similar content they're already interested in. 

Even though Pinterest has a unique community and sharing platform, you'd be crazy not to tap into your Facebook and Twitter followers and encourage them to follow you on here too. This opens up the ability for users to tweet your pins and further their exposure. You're also able to share your activity on Facebook and draw people to your profile. Isn't Pinterest great? If you're not sold yet, did I mention you can host contests on here too? It's true!

Pinterest Contests

Hosting contests on Pinterest is a great way to create a surge in followers, site traffic, and leads. Before you create a killer giveaway, here are some tips to keep in mind to maximize its success:
  • When hosting any kind of contest on Pinterest, you should always require users to follow you in order to enter the contest.
  • The better the prize, the more followers you can expect to gain.
  • Your prize should be proportional to the amount of effort people have to put into entering the contest.
  • When you create your contest, make sure to include your logo, a call to action ("pin to win" or "click to enter"), the words "contest" and "giveaway", a contest end date, and the prize that's up for grabs.
  • Don't forget to promote your contest in your newsletter.
  • Use a site like random.org to randomly choose a winner.

Pinterest for Business: How to Double Your Followers Infographic image

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Written with love from the team at Marketing Ninjas. We help home builders streamline their sales and marketing so they can generate more quality leads, sell more homes, and grow better.

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