Twitter Cards: How to Increase Traffic to Your Website [Infographic]

Twitter cards are an exciting innovation for businesses because they give users the ability to engage with their brand on a deeper level and are used to drive traffic, leads and sales. If you're not already using them as a part of the overall social media strategy for your business, now is a perfect time to start capitalizing on this effective Twitter tool.

The below infographic was created by SurePayroll and Ghergich & Co. to give you a quick, insightful Twitter cards review and show you how to use this awesome tool to drive traffic to your website in four easy steps. 

Twitter Cards Review - What Do They Do?

• Twitter cards allow users to attach media experiences to tweets - beyond the capped 140 words. They will make a great addition to your existing social content creation strategy.
  
• They allow brands to stand out from a feed full of text, which is important if you want your followers to engage with your social content. 
  
• Twitter cards can help businesses introduce new products or services, share videos and current events, and increase conversation. 

Things to Remember

Tweets with images attract:

• 18% more clicks
  
• 89% more favourites
  
• 150% more retweets

• Download an app
• Visit a landing page 
• Sign up for a newsletter or contest
• Use a coupon

Twitter cards can:

• Drive more traffic to a site
• Provide more customization and branding
• Increase followers

Getting Started

1. Choose a card type
2. Add meta tags
3. Validate
4. Measure results

Now you're ready to start your own Twitter Card Campaigns!